Royal Roost, a whimsical brand centered on all things chicken and farm-inspired living, needed a cohesive visual identity to support its expansion into e-commerce during the pandemic. With a logo already in place, the focus was on creating complementary brand elements to enhance both the merchandise and the diverse services offered, from backyard flock consultations to bespoke coop design.

To bring Royal Roost’s vision to life, I developed a playful yet polished color palette, selected versatile fonts, and designed charming patterns that tie the brand together across its website and products. In addition, I created custom greeting cards, a chicken-raising guidebook, apparel, and other goods that celebrate the joy of chicken keeping and farm life.

The result is a vibrant, cohesive identity that captures Royal Roost’s quirky charm while supporting its mission to inspire and empower chicken enthusiasts, both through its services and its curated collection of unique merchandise.