BRAND IDENTITY DESIGN
Beach Haus Swimwear, a boutique located in Denver’s iconic Larimer Square with a seasonal pop-up shop, needed a brand identity that reflected its dual nature: whimsical yet sleek, elevated yet approachable. Specializing in high-quality swimwear, the owner—a talented artist herself—wanted a design that felt as luxurious as her curated collection while maintaining a playful, creative spirit.
Inspired by her artistic vision and connection to Birdhaus’s illustrative style, we crafted an abbreviated brand package to bring her vision to life. The deliverables included a versatile logo suite, a sophisticated color palette, a curated font pairing system, and custom print designs for her shop.
This cohesive identity balances elegance and whimsy, perfectly aligning with Beach Haus Swimwear’s mission to provide a luxe swimwear shopping experience in a thoughtfully designed, art-inspired space. The result? A brand as unforgettable as the swimwear it represents.